Austin program April 23 will help area farmers, ranchers market their products

AUSTIN – The Texas A&M AgriLife Extension Service will present its MarketReady Training Program for area farmers, ranchers and food producers from 9 a.m. to 3 p.m. April 23 at the AgriLife Extension office for Travis County, 1600 Smith Road, Austin.

“The MarketReady Training program addresses the market-development risks and relationships small farmers and ranchers must manage as they seek to develop supplier relationships with restaurants, grocery, wholesale and food-service buyers,” said Daphne Richards, AgriLife Extension agent for Travis County and program coordinator.

A Texas A&M AgriLife Extension Service MarketReady program for South Central Texas area farmers and ranchers will be held April at  (Texas A&M AgriLife Extension Service photo)

A Texas A&M AgriLife Extension Service program to help South Central Texas area farmers and ranchers get ready to market their products to restaurants, grocery stores and other food-oriented businesses will be held April 23 at the AgriLife Extension office in southeast Austin.
(Texas A&M AgriLife Extension Service photo)

Richards said the training will address building communications and relationships packaging, labeling, pricing, supply, delivery, quality assurance, storage, invoicing, insurance, marketing and more.

“The morning portion for the training will focus on selling to restaurants,” said Francisco Abello, AgriLife Extension agricultural economist in College Station, one of the program presenters. “This will be followed by lunch, then afternoon sessions to focus on grocery and wholesale sales.”

Abello said the training would help small-scale and other food producers learn effective practices for approaching and selling to businesses such as restaurants, caterers and grocery stores or chains.

The $35 registration fee covers lunch, refreshments and all training materials.

Attendees should register online at https://agriliferegister.tamu.edu or call 979-845-2604. On the registration site, use the keyword “market” and Austin for the location.

For more information, contact Abello at 979-847-5805 or fabello@agecon.tamu.edu

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