AUSTIN – The Texas A&M AgriLife Extension Service will present its MarketReady Training Program for area farmers, ranchers and food producers from 9 a.m. to 3 p.m. April 23 at the AgriLife Extension office for Travis County, 1600 Smith Road, Austin.
“The MarketReady Training program addresses the market-development risks and relationships small farmers and ranchers must manage as they seek to develop supplier relationships with restaurants, grocery, wholesale and food-service buyers,” said Daphne Richards, AgriLife Extension agent for Travis County and program coordinator.
Richards said the training will address building communications and relationships packaging, labeling, pricing, supply, delivery, quality assurance, storage, invoicing, insurance, marketing and more.
“The morning portion for the training will focus on selling to restaurants,” said Francisco Abello, AgriLife Extension agricultural economist in College Station, one of the program presenters. “This will be followed by lunch, then afternoon sessions to focus on grocery and wholesale sales.”
Abello said the training would help small-scale and other food producers learn effective practices for approaching and selling to businesses such as restaurants, caterers and grocery stores or chains.
The $35 registration fee covers lunch, refreshments and all training materials.
Attendees should register online at https://agriliferegister.tamu.edu or call 979-845-2604. On the registration site, use the keyword “market” and Austin for the location.
For more information, contact Abello at 979-847-5805 or firstname.lastname@example.org