Social media training for natural resource professionals Sept. 10-11 in Austin

AUSTIN – The Texas A&M Institute of Renewable Natural Resources will hold a social media training for natural resource professionals Sept. 10-11 at the Texas Parks and Wildlife Airport Commerce Park, 1340 Airport Commerce Drive in Austin.

“Content, Conversations and Discoverability – Quality Social Media Outreach for Natural Resource Professionals” will be held from 1-4 p.m. Sept. 10 and from 8:30 a.m.-3:30 p.m. Sept. 11 in Building 6, Suite 600A.

Participants may register for one or both days. Registration is $50 for Sept. 10, $60 for Sept. 11 and $80 for both. The Sept. 11 training includes lunch.

The training is sponsored by the Texas Parks and Wildlife Department.

Amy Hays, program specialist for the Texas A&M Institute of Renewable Natural Resources and workshop trainer, said the first day will be “hands-on” and cover the basics of the social media platforms Facebook and Twitter, and how to get more out of them.

“The second day attendees will learn how to make what they do on the web — whether it is on their website, blogs, Facebook, Twitter or other places — more searchable, shareable and liked,” Hays said.

She said participants will learn how to use Twitter, listen better to Twitter conservations and discover more information. She also will explain how to use Twitter and Instagram to create better program outreach.

“We have to know where to post, when to post and what to build on our websites. We have to learn how to reach traditional clients as well as new clients,” she said. “There are many successful models that can be used and applied in natural resource outreach and education.”

For more information or to register for the workshop, go to https://agriliferegister.tamu.edu/ .

The Texas A&M Institute of Renewable Natural Resources is part of Texas A&M AgriLife Research, the Texas A&M AgriLife Extension Service and the College of Agriculture and Life Sciences at Texas A&M University.

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