Writer: Paul Schattenberg, 210-859-5752, paschattenberg@ag.tamu.edu
Contact: Daniel Chavez, 979-587-4492, danieleduardo11@tamu.edu
AUSTIN — The Texas A&M AgriLife Extension Service in Travis County will present a marketing workshop to help small-scale agricultural producers sell their produce to area restaurants and grocery stores.
A workshops to help small-scale farmers learn to sell to local restaurants and grocers will be held Sept. 26 at the offices of the Texas A&M AgriLife Extension Service for Travis County. (Texas A&M AgriLife Extension Service photo)
The workshop, “MarketReady Training: Selling to Restaurants for Local Growers,” is being presented free of charge. It will be held from 9 a.m.-noon Sept. 26 at the AgriLife Extension office at 1600-B Smith Road in Austin.
“This program is designed for local farmers and small-acreage growers, as well as potential buyers,” explained Daniel Chavez, AgriLife Extension economist, College Station.
Chavez, who will present the program, said topics will include restaurant sales, product marketing, the Young Farmer Grant Program and the Texas Department of Agriculture’s GO TEXAN program.
“The MarketReady program is a value-added, best practices course that covers the nuts and bolts of making your product market-ready for sale to local restaurants, smaller grocery stores, small grocery chains and others,” he said.
Chavez said workshop specifics would include relationship building, product packaging, labeling and pricing, delivery and storage, along with invoicing, quality assurance and insurance requirements. There also will be information on the financial assistance programs available to small-scale producers.
“At this workshop, attendees will get to know what the potential buyers want and how to effectively market their produce to them,” he said.
Attendees are asked to RSVP to Daphne Richards at 512-854-9600 or drichards@ag.tamu.edu
For more information on the MarketReady workshop, contact Chavez at 979-587-4492 or danieleduardo11@tamu.edu.
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