Two community resource and economic development workshops scheduled May 21-22


AMARILLO – The Texas AgriLife Extension Service office in Potter County will have two days of community resource and economic development programming – one on growing a small business and another on generating income with a small rural business.

Both workshops, scheduled May 21 and May 22, will begin with registration at 8 a.m. and conclude at 4:30 p.m. at the Amarillo College Business and Industry Center, 1314 S. Polk Street, Room 111 Auditorium, said Brandon Boughen, AgriLife Extension agent in Potter County.

Dr. Greg Clary, AgriLife Extension economist from College Station, will be presenting both seminars, Boughen said. Registration for one day of programming is $40 or $75 for both. The fee includes all materials, refreshments and lunch.

Participants will need to sign up and pay online through Amarillo College’s continuing education site, . On the site, click the “Register and Pay for Continuing Education Classes” link. On the next screen, type “Community Resources/Economic Development” in the subject area. Participants must enter all information and pay at that time to register.

“If they register for the first day and later decide they want to attend the second day as well, they can sign up for it at the continuing education office on May 21,” Boughen said.

“Facing the Challenges of Growing a Small Business” will be on May 21, with the following topics: – Ingredients of a Healthy Business.
– Building on a Solid Foundation.
– Planning for Success.
– Turning Challenges into Opportunities
– Alternative Sound Growth Strategies
– Bootstrapping and Capitalizing Growth.
– E-commerce as a Tool for Growth.
– Possible Exit or Succession Strategies.

This workshop is designed primarily for those who are already in business or are in the early stages of starting a business, Boughen said. However, those with a solid concept for a business will benefit greatly from information presented and discussed.

“Generating Income with Rural Property and Natural Resources” on May 22 will feature the following topics:
– Generating and Evaluating Ideas and Opportunities.
– Planning for Success.
– Managing Operations is Key to Success.
– Bootstrap Marketing.
– Accounting and Financial Management Tell the Story.
– Sources of Information and Assistance: Internet Offers Valuable Tools.
– Handling Successes…Failures.

This workshop suggests a variety of enterprises that are appropriate for individuals with smaller acreages, as well as current farmers and ranchers, Boughen said. The workshop will include suggested criteria for evaluating the feasibility of potential ventures and many of the important components of business plans for natural resource-based businesses.

The success of agribusinesses often hinges on the effectiveness of selected marketing programs in generating revenue to meet financial goals, he said. This workshop includes discussions of which marketing functions are most critical and explores how small businesses can accomplish them on a shoestring budget.


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