Media Advisory: Grass-fed beef conference to feature producer panel, industry experts

COLLEGE STATION – A panel of producers that specializes in grass-fed beef production will be one of the featured highlights during a conference May 30-31, according to a Texas AgriLife Extension Service beef cattle specialist.

Dr. Rick Machen, AgriLife Extension beef cattle specialist in Uvalde and coordinator of the grass-fed beef conference, said participants will receive first-hand knowledge of the business from four individuals who are in the business themselves.

“Participants will learn from actual producers in the grass-fed beef business and also receive insight on marketing opportunities,” Machen said.

Participants can still register for $250 through May 15 and $300 after. To register online, visit and enter keyword “grassfed”. The conference will be held at the Rosenthal Meat Center at Texas A&M University in College Station.

The Texas Beef Council and Sustainable Agriculture Research and Education are also supporting the two-day workshop.

The following is a list of scheduled speakers and times for the conference:

May 30:
9  a.m. – A View of the U.S. Beef Industry from 30,000 feet, Dr. Ron Gill , AgriLife Extension.
10 a.m. – Defining Natural, Grass-fed and Organic Production Systems, Machen.
11 a.m. – The Fundamentals of Growing Forages, Dr. James Rogers, Samuel Roberts Noble Foundation.
Noon Lunch.
1 p.m. Cattle Best Suited for Grass-fed Beef, Dr. Steve Hammack, AgriLife Extension.
1:30 p.m. The Biology of Muscle and Fat Deposition, Dr. Joe Paschal, AgriLife Extension.
2 p.m. Nutrient Needs of Growing & Fattening Cattle, Dr. Tryon Wickersham , Texas A&M department of animal science.
3 p.m. Preventative Herd Health Management, Dr. Tom Hairgrove, AgriLife Extension.

May 31:
8 a.m. Fabrication – from Carcass to Retail Cuts, Drs. Davey Griffin and Dan Hale, AgriLife Extension.
11 a.m. Pre-Harvest Production System vs. Beef’s Nutrient Content, Dr. Chris Kerth, Texas A&M animal science.
Noon – Lunch
1 p.m. Economic Sustainability of Grass-fed Beef Production, Dr. David Anderson,  AgriLife Extension.
2 p.m. Production & Marketing Grassfed Beef – Producer’s Panel, Gene Sollock, Intensive Grazing, Iola; Carla Payne, Flying C Ranch, Slidell; Mark Muncer, Greenfields Free-Range Beef, South Africa; Charlie Bradbury, CEO Nolan Ryan’s Beef, Huntsville.

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