Texas A&M Institute of Natural Resources social media training May 15 in San Antonio

SAN ANTONIO — The Texas A&M Institute of Natural Resources will conduct the “Social Media 101—Raising Stakeholder Awareness in an Information Age” training workshop May 15 in San Antonio.

The workshop will be held from 9 a.m.-3 p.m. at the Texas Wildlife Association offices, 3660 Thousand Oaks Drive, Suite 126.

The institute is part of  Texas A&M AgriLife Research, the Texas A&M AgriLife Extension Service and the College of Agriculture and Life Sciences — all entities of the Texas A&M University System.

The training is designed for government and organization representatives and others involved in outreach, information dissemination and advocacy of natural resources, said Amy Hays, institute program emerging technology specialist and workshop trainer.

Registration is available through Texas A&M AgriLife Conference Services at https://agriliferegister.tamu.edu/. The cost is $50 through May 8 and $60 thereafter, including on site. Registration includes lunch, and participants are asked to bring their own laptop or handheld device.

Hays said the workshop will focus on teaching participants how to use social media to enhance outreach and engage stakeholders.

“It includes information on the present state of social media, how to use social media as outreach instead of just for personal use, new and old social media tools and creative ways to reach new audiences,” she said.

This workshop is sponsored by the Texas Wildlife Association and is the second of four social media trainings for natural resources stakeholders throughout the state over the next four months. Additional workshops are currently scheduled for May 23 in Houston and July 18 in Austin.

“The Institute for Renewable Natural Resources works with many state and local partners on a one-on-one basis who are interested in increasing their voice in natural resources management and the ways in which stakeholders can become engaged in problem solving,” Hays said. “Every year, we look for ways to help share information, help create an engaged, active and knowledgeable citizenry and elevate the role of science in daily lives. These workshops will transfer some of that learned information to local partners and their constituents.”

For more information about the event, contact Hays at ahays@ag.tamu.edu or 254-865-2061.

More information can be found on the Institute for Renewable Natural Resources and Texas Water Resources Institute training page at http://naturalresourcestraining.tamu.edu/.



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