MEDIA ADVISORY: Texas A&M Human Behavior Lab to showcase technology at Nov. 16 open house

Contacts: Blair Fannin, 979-845-2259, b-fannin@tamu.edu

COLLEGE STATION – Eye tracking, facial expressions and other human emotions are integral parts of consumer purchasing studies and other social science evaluations conducted by the Texas A&M Human Behavior Laboratory.

The research lab will host an open house from 3-5 p.m. Nov. 16 at the Centeq Building, 1500 Research Parkway, Suite 221 in College Station. The core facility, which serves a wide range of scholarly disciplines within the Texas A&M research enterprise, received a $1.52 million grant from the Research Development Fund in 2016.

Attendees will be given tours of operations and have the opportunity to take part in demonstrations of some of the equipment used in studies.

The event will be preceded by a lecture featuring Colin Camerer, Robert Kirby Professor of Behavioral Finance and Economics at the California Institute of Technology and a MacArthur Fellow. The lecture will be at 1:30 p.m. at the AgriLife Center, 556 John Kimbrough Blvd., College Station.

For media inquiries, contact Blair Fannin, Texas A&M AgriLife Communications, at 979-845-2259.

WHAT: The Texas A&M Human Behavior Laboratory, part of Texas A&M AgriLife.

WHEN: The open house is from 3-5 p.m., Nov. 16.

WHERE: Human Behavior Laboratory, Centeq Building, 1500 Research Parkway, Suite 221 in College Station.

More information about the lab is available at http://hbl.tamu.edu. For a video overview, visit  http://bit.ly/2yNHKCm .

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